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Ipswich

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Our Marketing

The Process

Marketing is a process by which a property is introduced and promoted to potential buyers to increase the awareness of the property. In order to successfully sell your property at the highest price it solely relies on a strong and aggressive marketing campaign. 

There are many platforms that can be utilised for increasing awareness of your property which include:

  • Realestate.com.au & domain.com.au
  • Professional photos and video walk-through
  • Signage boards and local, state, and international papers Pamphlets and letter drops
 

Without effective marketing, your potential buyers will not know about your home, dramatically reducing your sale price.

Realestate.com.au

Realestate.com.au has the largest marketing share of any real estate website throughout Australia. They offer the following advertisement campaigns:

PREMIERE PROPERTY

Premiere Property ads appear at the top of all search results in our ultimate position.
On average, they receive 20 times more views and 9 times more enquiries than a standard ad.

HIGHLIGHT PROPERTY

A Highlight Property ad will showcase your property prominently towards the front of the search results.
On average, they receive 7 times more views and 4 times more enquiries than a standard ad.

realestate-featureproperty

FEATURE PROPERTY

Showcase the best features of your property ahead of all standard ads in search results.
On average, they receive 2 times more views & twice as many enquiries as a standard listing.

STANDARD PROPERTY

A basic listing on Realestate.com.au

Domain.com.au

Domain is part of the Fairfax Media Network and is one of Australia’s leading property website. Domain provides a high-quality audience & Australia’s favourite property app.

They offer the following advertisement campaigns:

PREMIUM PLUS

Strong Visual Impact
Premium position in search results with extra-large hero images.

Greater Buyer Enquiry
Ranks in the top listing hierarchy in suburb and region searches capturing Interstate buyers.

Attention Grabbing
Property details page includes panoramic hero images for instant viewer engagement.

Search Ranking Refresh
Keeping your property top of mind with weekly ranking refresh.

ELITE PRIORITY PLACEMENT

Rank higher than an Elite listing.
Built-in image carousel.
Large hero image.

ELITE LISTING

Rank higher than a Standard listing 2 small images

NGUIPSWICH.COM.AU

All listings will feature on NGU Real Estate. The difference is you have a dedicated website purely showcasing your property. This is a brilliant method for us to showcase your property to potential buyers and generate interest from our database of potential buyers.

SIGNAGE

Signboards offer great exposure for your property at an affordable price. They provide constant advertising to people passing by and can attract a strong local buyer’s market. The boards can come in all different sizes and styles.

NGU MEDIA

NGU Real Estate specialises in developing market-disruptive campaigns that seek to constantly innovate and deliver above expected results.
 
NGU Real Estate agents have the ability to guide customers while providing many additional services thanks to the support of a strong network of internal companies.By entrusting us with your property for sale or rent, you receive visibility from 100% of the market, allowing you to perform your transaction at the best price and in a timely manner.
 
Our comprehensive mix of in-depth professional services supports our Real Estate business enabling us as a team to shape our path in pursuit of particular markets and the results expected, tightening the perceived link between our actions and results, and intensifying our motivation to perform.
 
How we have set up our business gives us the advantage to be proactive ensuring we never miss an opportunity for our sellers. In every environment we ensure the companies we invest in delivering a paradigm-shifting experience in their market, always staying ahead.
 

PROFESSIONAL MARKETING MATERIAL

PROFESSIONAL FLOOR PLAN

 
This is a great way to show the layout of the property so buyers can see how the house flows, great for investors. We also over impose the floor plan onto the aerial shot that we take with the drone so again buyers understand the whole layout of the property.
 

PROFESSIONAL DRONE SHOTS

Is an innovative way to advertise your property while capturing aerial shots allowing people to have a true understanding of where the house sits in respect to the block. We can also capture nearby schools, shops and other infrastructure in the area to showcase how close these things are to the home.
 

FACEBOOK & OTHER SOCIAL MEDIA PLATFORMS

We capture passive buyers through a targeted approach with the use of videos and photos to pinpoint certain buyers of age, location and interests. We hit their Facebook timeline with sponsored advertising through Facebook ads by following their online blueprint.
 

PRINT MEDIA

Print media is another great avenue, we use just listed flyers that are directly dropped into the immediate area, window cards in our offices and occasionally advertisements in the Queensland Times, it’s a great way to attract local buyers who may not be on the internet.
 

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